Kuzu Effect AVM.
25 / SELECTED WORKBringing the stores together in one mall language.
Social media communication, store shoots and creative approaches for out-of-home for Kuzu Effect AVM, a shopping mall in Ankara.
- Client
- Kuzu Effect AVM
- Role
- Social media · Out-of-home · Production
- Disciplines
- Social mediaOut-of-homeCampaign
A mall language from the shop window to the billboard
We run the communication of Kuzu Effect AVM. On social media we introduce the mall’s stores in their own atmosphere, from Talk’s plant wall and neon sign to the figurines in front of blue patterned ceramics at Madame Coco and the children’s section at B&G Store, setting photos from our store shoots in one template of diagonal lines, the mall logo and store labels. Our out-of-home approaches start from the mall’s blue, crystal-shaped “K”. The billboard reads “Ayrıcalık arayanların ortak yolu” (The common path of those who seek distinction); a three-part billboard series turns the artificial light, stuffiness and lack of air people associate with malls into the effect of sun, wind and oxygen; and a CLP and lightbox design for young audiences builds the logo as a mirror out of accessories and clothes found in the mall, under the line “Seni yansıtan parçalar” (Pieces that reflect you).
- Social media communication
- Store introduction posts
- Store shoots
- Billboard, three-part billboard, CLP and lightbox proposals
