Brand strategy
We clarify the brand’s positioning, audience and communication priorities.
Brand & Corporate Communications.
Work that covers the whole brand, from positioning and visual identity to tone of voice and internal communications. Employer branding, employee communications, launches, events and experiences are part of it too.
IN SHORT
Jobs Studio’s Brand Studio brings positioning, brand architecture, corporate identity and tone of voice together, so the brand speaks consistently and credibly at every touchpoint.
- Provided by
- Jobs Studio. — creative advertising agency in Ankara, Türkiye
- Service area
- Ankara, Istanbul, Izmir and across Türkiye
- First step
- A free intro call, followed by a written proposal covering scope, timeline and budget
- Contact
- info@jobsstudio.co · WhatsApp
HOW WE APPROACH IT
Whether we are building a new brand or redefining an existing one, we start with a single question: why should people choose this brand? Positioning, value proposition and communication priorities also lay the foundation for logo and design decisions.
A brand identity isn’t only outward-facing. From the decks employees use to recruitment campaigns, from launch experiences to corporate announcements, we want the same character to come through. Depending on scope, we develop the visual identity, tone of voice and application system together.
Corporate identity
We design logo, colour, typography and applications as one visual system.
Corporate communications
We give the brand one shared voice across all its stakeholders.
Employer branding
We make visible the value a company offers its employees and candidates.
Employee communications
We plan internal communications content and initiatives that strengthen company culture.
Launches & events
We design the brand’s real-world moments through launches, events and experiences.
HOW WE WORKFrom brief
From brief
to delivery.
Understanding the brand
We review existing materials, the audience and the competitive landscape. Working with the brand team, we identify strengths, needs and the elements that must not change.
Strategy and identity
We build the positioning and messaging framework, then design the visual and verbal identity on that foundation. Decisions are driven by the brand’s goals rather than personal taste.
Rollout and handover
We roll the chosen identity out to priority touchpoints. Usage guidelines and example applications help different teams use the brand consistently.
DELIVERABLES BY PROJECTWhat we make
What we make
together.
Scope, timeline and delivery formats are confirmed in the proposal we prepare after our first meeting.
- 01Positioning and core messaging framework
- 02Logo, colour and typography system, depending on scope
- 03Corporate materials and communication templates
- 04Identity guidelines and application examples
SELECTED WORKWork from
Work from
this field.
FAQBefore
Before
we start.
Can we keep our existing logo?+
Yes. Not every project calls for a new logo. We can keep your existing identity and refine how it is applied, your messaging and your design system.
Do events and employee communications fall within this scope?+
We handle employer branding, employee communications, launches and events hand in hand with brand strategy. Event management and production scope are defined separately for each project.
The Brand Studio connects what an organisation says with how it looks. Strategy, corporate identity and tone of voice evolve within one framework, giving campaigns, design and employee communications a shared brand foundation.
Explore the studio