Content strategy
We define the content approach based on audience, platform and brand needs.

Planning what a brand says on social media, how it looks and which content it uses to connect, plus content production and account management.
04Jobs Studio’s Social Media Studio runs platform strategy, content calendars, visual and video production, community management and reporting within a plan tied to the brand’s business goals.
Posting regularly on social media is not a communication strategy on its own. First we define who the brand wants to build relationships with, and around which topics. Then we plan each platform’s role, the content pillars and the publishing rhythm to match.
We produce content with design, copy and video considered together. Campaigns, product communication and brand stories all sit in the same calendar. For account and community management, a clear approval and escalation flow defines who responds to what.
We define the content approach based on audience, platform and brand needs.
We bring visuals, copy and video together in the brand’s voice.
We manage the publishing plan and the day-to-day flow of your accounts.
We handle community interaction with a consistent communication approach.
We review existing accounts, the audience and past content. We define the role the brand wants to play on social media and its priority platforms.
We turn content themes into a publishing calendar, plan the visual, copy and video needs, and submit content for approval.
We schedule approved content and monitor engagement within the agreed scope. We review content performance and feed the learnings into the next period’s plan.
Scope, timeline and delivery formats are confirmed in the proposal we prepare after our first meeting.
The number of posts and the mix of formats depend on what the brand needs. Video, shoots and platform-specific adaptations are scoped separately.
Organic account management, community management and paid ads are separate line items. Response hours, permissions and ad scope are defined in the proposal.
The Social Media Studio ties a brand’s everyday communication to a strategic plan. Content production, the publishing calendar and the community approach evolve together. It creates original content with design and production, and works on distribution and performance with the digital team.
Explore the studioAn idea, a new goal, maybe just a first step. We’re listening.
Tell us your goal and we’ll map out the right path together.