Bulutlar Kuruyemiş.
26 / SELECTED WORKPutting a sip of pleasure into a pack.
A Turkish coffee pack with mastic, a kraft shopping bag, a gift box and social media designs for Bulutlar Kuruyemiş in Adana.
- Client
- Bulutlar Kuruyemiş
- Sector
- Consumer products
- Year
- 2021
- Role
- Packaging · Brand applications · Social media
- Disciplines
- BrandSocial media
A packaging language of copper tones, handwriting and engravings
On the pack for Turkish coffee with mastic, coffee beans spill over the top and bottom edges while a copper handwritten title sits on the light ground in the middle, above the widely spaced line “Bir yudum keyif bu pakette” (A sip of pleasure in this pack). On the kraft shopping bag the logo sits inside a frame of engraving-style drawings of nuts and dried fruit; the same drawings become a pattern on the wrapping paper and a frame on the windowed gift box, with a tag reading “Afiyet olsun!” (Enjoy!). On social media the brand switched to red and white for a post wishing the Turkish national team success on the road to Euro 2021.
- Turkish coffee pack design
- Kraft shopping bag
- Gift box and wrapping paper
- Social media posts
