Globmac.
17 / SELECTED WORKShowing the production a machine makes possible.
The “Fikirden Fabrikaya” (From Idea to Factory) campaign idea, key visual world and social media designs for Globmac, a maker of block machines.
- Client
- Globmac
- Sector
- Industry and technology
- Role
- Campaign · Social media
- Disciplines
- CampaignSocial media
A visual world where the product is the hero
Our approach for Globmac rests on one idea: the hero is not the machine but the product it makes, the production it sets up and the value it creates for the customer. The key visual stages a teal Globmac machine as the starting point of a production line rising behind it. A world map built from paving stones speaks of the brand’s reach, and Globmac letters made of concrete and teal blocks show the product itself. The “Tüm taşlar yerli yerinde” (Every stone in its place) post drops glowing teal blocks into a paving wall. Strong industrial forms, controlled light and warm–cold contrast move heavy-industry communication away from its usual static, technical look.
- Campaign idea and visual rationale
- Key visual
- Social media posts
- Industrial scene visuals for the campaign
