Esen.

Product and corporate communication tied together by a green stripe

Each visual shows one product in its field of use with a single strong composition. On Matris-A a large letter “A” frames the aircraft and short labels connect to it with lines; a green ring of signals surrounds a device on a dark background in the post on engineering where the signal drops. The Gökhun visual flies an orange and white UAV over green contour lines and lists its technical features, and for the Gördes vision-based navigation system we designed an English launch visual with an aircraft leaving a teal trail over rugged mountains. A green stripe on the left edge and the Esen logo hold the series together.

Alongside the launches we run Esen’s monthly social media and LinkedIn communication. For the company’s 14th year we designed an email headlined “14 yıl, onlarca sistem, tek bir vizyon.” (14 years, dozens of systems, one vision.) and a matching post, both with a silver “14” over a wave of green dots. Corporate posts, such as a LinkedIn post from the Defence Industry Human Management Maturity Model (İYOM) event and a visual on domestic engineering for critical systems, keep the same green stripe and logo, and the work also covers job ads and holiday greetings.

• Product launch visuals
• Monthly social media and LinkedIn content
• English launch visual
• 14th anniversary email and post
• Job ads and holiday greetings