Renasan.

A ghost from a wipe, a hygiene message from a keyboard

The ad for Renasan’s antiseptic wipes rests on one visual idea: a white wipe floating over a dark, misty ground turns into a ghost, completed only by the line “bakteri ve virüslerin korkulu rüyası” (the nightmare of bacteria and viruses) and the product pack. On social media we pair the products with everyday situations. A doctor presents examination table cover rolls next to a red badge, a phone photographing a landscape carries a line about unwiped screens, and a keyboard with a single red key delivers “Tek tuşla pratik hijyen” (Practical hygiene at one touch). Products in a heart-shaped box and a bilingual story announcing a shipment of antiseptic wet wipes to Germany use the same red and white palette.

• Antiseptic wipe ad
• Product-led social media posts
• Announcement stories